Golden Strategies is a consulting firm that offers a professional and strategic approach to improving your sales process, increasing your revenue, and providing expertise on the Washington, DC market. Golden Strategies works with advertising agencies, firms, and organizations looking to boost their new business streams, as well as companies based outside of Washington who are looking to build a successful sales operation in the political and issue advocacy market.
Golden Strategies can facilitate and produce:
- Audits of your current sales and business development process
- Tactical recommendations for an improved sales approach
- Guidance on pitching and presenting
- Negotiation tactics and best practices
- Sales coaching for meetings and challenging conversations
- Expertise about the sales life cycle
- Thought leadership about the Washington, DC sales and media landscape
- Counsel for relationship building and management
- Introductions to key players and experts in Washington
About Jenna Golden
I am a successful sales and business leader with over a decade of experience in the Washington, DC market. I most recently ran the political and advocacy sales team at Twitter, Inc. and was responsible for building paid partnerships with political campaigns, national trade associations, issue advocacy groups, and government entities. On a daily basis I worked to educate the Washington sector on Twitter’s advertising products, and to help them maximize potential on the platform. During my tenure at Twitter, I regularly spoke at conferences and events about the intersection between Twitter and politics, and how the platform can be used for grassroots and advocacy. Reporters sought out my expertise during the 2016 election cycle and I was featured in The New York Times, The Wall Street Journal, CNBC and USA Today among other top publications. In addition, I appeared live on Fox News to discuss effective Twitter advertising strategies on behalf of the 2016 presidential candidates. I was also an adjunct professor at Georgetown University’s School of Continuing Studies teaching Digital Communications Strategy from 2015-2016.
Prior to Twitter, I was the Associate Publisher of The New Republic magazine where I was responsible for all advertising revenues across print, online, and the live events space. Before The New Republic I managed partnerships at National Journal magazine with top national trade associations and coalitions. I have a B.A. in Political Science from the University of Michigan, and an M.A. in Communication, Culture, and Technology from Georgetown University.